Dedicated electronic book readers still rare in Japan

By Ken Y-N ( April 16, 2013 at 23:41) ? Filed under Hardware, Polls

goo Research recently conducted their seventh regular survey into electronic books, which was reported on by japan.internet.com.

Demographics

Over the 25th and 26th of March 2013 1,089 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.9% of the sample were male, 13.4% in their teens, 15.9% in their twenties, 21.6% in their thirties, 17.4% in their forties, 19.4% in their fifties, and 12.4% aged sixty or older. Furthermore, the sixth regular survey was conducted between the 10th and 13th of December 2012 and had 1,076 participants with roughly similar demographics.

This post is quite timely as Kobo just announced a retina display-like spec on their new e-ink reader.

Research results

Q1: Have you ever read an electronic book? (Sample size=1,089 and 1,076)

?	This survey N=1,089	Last survey N=1,076
Yes	33.4%	32.6%
No (to SQ)	66.6%	67.4%

Q1SQ: Would you like to read an electronic book? (Sample size=725)

Yes
39.3%
No
60.7%

Furthermore, of those 364 people who had read an electronic book, just 25 (2.3% of the complete sample) had done so on a dedicated reader. They were asked the following.

Q2: What electronic book readers have you read an electronic book on? (Sample size=25 and 19, multiple answer)

?	This survey N=25	Last survey N=19
kobo (Rakuten)	40.0%	57.9%
Kindle (Amazon.com)	36.0%	26.3%
Reader (Sony)	16.0%	5.3%
Lideo (BookLive, etc)	0.0%	0.0%
BookPlace (Toshiba)	0.0%	0.0%
Galapagos (Sharp)	0.0%	5.3%
Nook (Barnes and Noble)	0.0%	0.0%
Other	8.0%	5.3%

Finally, of those who whanted to read an electronic book in Q1SQ, 103 said they wanted to do it on a dedicated reader. They were asked the following.

Q3: What electronic book readers would you like to read an electronic book on? (Sample size=103 and 114, multiple answer)

?	This survey N=103	Last survey N=114
kobo (Rakuten)	36.9%	22.8%
Kindle (Amazon.com)	64.1%	76.3%
Reader (Sony)	23.3%	18.4%
Lideo (BookLive, etc)	2.9%	3.5%
BookPlace (Toshiba)	10.7%	8.8%
Galapagos (Sharp)	11.7%	13.2%
Nook (Barnes and Noble)	1.0%	2.6%
Other	1.0%	0.0%

Read more on: ebook,goo research

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